Modern Heritage

Modern Heritage

According to Merriam-Webster, Heritage is “Something transmitted by or acquired from a predecessor. Legacy. Tradition”. The fact of having the heritage and skills is crucial to make high quality leather goods. However, this might not be enough. Traditional Industries must be at the forefront of modern communications and digital marketing. Not only must they realise the importance of heritage, craftsmanship and quality, but also innovation and the prioritisation of the customer.

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