The Leather Goods Manufacturing Industry in Andalusia is currently undergoing several changes that must lead to a more competitive industry. The next generation of businessmen and women that is running the leather goods factories in Andalusia is the most trained and qualified ever. The sons and daughters of the current managing directors of the leather goods workshops are taking more and more important roles in the hierarchy of the companies. These “young” men and women, unlike their parents, have University careers and look at technology and innovation as the way of becoming more and more competitive in the leather goods industry worldwide. Information and Communication Technology such as the Internet will help this industry enhance the values that Spanish leather goods hold; savoir-faire, tradition and craftsmanship. Betangible is already part of this unstoppable trend.