When people are asked about luxury, they tend to say words and concepts such as “Exclusivity”, “Unique”, “High Quality” and “Craftsmanship”. Luxury brands like Louis Vuitton and Mont Blanc have always worked hard so that their target public can associate their products to the above concepts. Today, we want to share with you two examples of these communication campaigns that worked very well. They are clear examples that tradition, heritage and savoir-faire are highly valued in the so-called “Luxury Universe”.
From our point of view, Montblanc’s website is another good example. You can have a look at the leather goods section, which they call “the manufactory” on their website by clicking here and enjoy one of the most elegant videos on leather craftsmanship we have seen.