Following the series of posts about renowned luxury brands that are concerned about communicating not only the intangible characteristics of the brand but also the real and tangible aspects, we want to share this video with our followers. The video shows the essence and heritage of American brand Coach.

It also shows the manufacturing process of one of their leather goods from the selection of the leather to the final steps of the whole process. It is worth watching it. I hope you enjoy it..

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Know-How | Luxury Goods | Manufacturers
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Posted on May 31st, 2011

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